Strong interest in the Workshop on Intellectual Property

Demeter, in partnership with France Brevets and YesMyPatent, organised their first post-Covid workshop on 7 July “Transform your IP into value – The keys to creating value IP with simplicity and performance. “

Sophie Paturle’s opening words allowed participants to fully understand the stake that IP represents for an investor like Demeter. It was followed by a presentation by Didier Patry, CEO of France Brevets, who presented IP strategies for value optimisation.

Magali Touroude, founder of YesMyPatent, then described methods that allow companies to simplify and reduce their IP management costs.

Giorgio Anania, CEO of Aledia, shared his experience of managing IP, ranking first in the 2020 INPI SME category. Finally, in a round table hosted by Geoffroy Dubus, IFPEN, Sweetch Energy and Ynsect commented on their vision of value creation through IP.

All the guests then gathered around a wine and cheese tasting, allowing discussions to continue. The participants were able to discover the Château la Dominique and the Château Fayat from Maison Fayat, the Château Paloumey from Maison Paloumey, the Chapelle de Sainte-Roseline from Maison Sainte-Roseline, as well as the 100% vegetable cheeses produced by Les Nouveaux Affineurs.